The Endowment Handbook: The Complete Guide to Building a Resilient Cause

Up-to-date reference on building endowment, reserves, and enduring relationships in the modern world The Endowment Handbook is...
$130.74 SGD
$130.74 SGD
SKU: 9781394252237
Product Type: Books
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Author: Laura MacDonald
Format: Hardcover
Language: English
Subtotal: $130.74
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The Endowment Handbook: The Complete Guide to Building a Resilient Cause by MacDonald, Laura

The Endowment Handbook: The Complete Guide to Building a Resilient Cause

$130.74

The Endowment Handbook: The Complete Guide to Building a Resilient Cause

$130.74
Author: Laura MacDonald
Format: Hardcover
Language: English

Up-to-date reference on building endowment, reserves, and enduring relationships in the modern world

The Endowment Handbook is a comprehensive overview of endowments and reserves, covering key changes brought about by the Tax Cuts and Jobs Act, the pandemic, and calls for social change which have caused dramatic shifts in donor behavior, market performance, and society's perceptions (good and bad) of endowed funds and the rising popularity of strategic reserves. This new publication reflects these changes and provides examples for attracting new kinds of assets like Cryptocurrency and building relationships that will sustain a cause for the future.

Written by Laura MacDonald, Principal and Founder of Benefactor Group and frequent speaker at local, regional, and national conferences, Endowment Handbook covers every aspect of endowments and reserves from preplanning, to identifying, cultivating, and establishing prospective donors, all the way to marketing and measuring success. In this book, you'll learn about:

  • Technical information describing endowments, balanced with some of the emerging critiques of endowments and growing preferences for strategic reserves
  • Effective messaging strategies for endowment funds, such as the "follow-the-leader" effect and citing "donor agency"
  • Use of data screening and AI tools, social media outreach, and behavioral research to increase donor engagement

As interest in financial sustainability continues to grow, The Endowment Handbook is an essential resource for nonprofit organizations, healthcare systems, universities, and others seeking to leverage the enormous transfer of wealth from generations demonstrating high levels of philanthropy and civic engagement.



Author: Laura MacDonald
Publisher: Wiley
Published: 09/18/2024
Pages: 320
Binding Type: Hardcover
Weight: 1.17lbs
Size: 9.28h x 6.34w x 1.05d
ISBN: 9781394252237

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