The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Bly, Robert W.
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Bly, Robert W.

The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

Deliver Big-Picture Marketing Plans for Pennies on the DollarSometimes you don't need a big budget to succeed...
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$41.48 SGD
SKU: 9781599185590
Product Type: Books
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Author: Robert W. Bly
Format: Paperback
Language: English
Subtotal: $41.48
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The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Bly, Robert W.

The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

$41.48
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Bly, Robert W.

The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

$41.48
Author: Robert W. Bly
Format: Paperback
Language: English
Description
Deliver Big-Picture Marketing Plans for Pennies on the Dollar
Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.

Learn how to:
  • Develop a clear business vision
  • Position your business and services strategically
  • Research your market and target your ideal client
  • Integrate online and offline marketing
  • Put measurements in place to assess marketing tactics
  • Create an effective implementation schedule
  • Review and troubleshoot for future success and growth

Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.


Author: Robert W. Bly
Publisher: Entrepreneur Press
Published: 11/24/2015
Pages: 364
Binding Type: Paperback
Weight: 1.10lbs
Size: 8.90h x 6.00w x 0.90d
ISBN: 9781599185590

About the Author
Robert W. Bly is a professional writer, speaker, and marketing consultant with over three decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multimillionaire while still in his 30s and is the author of The Copywriter's Handbook and Secrets of a Freelance Writer. Bly writes a column for Target Marketing magazine and publishes his e-newsletter, The Direct Response Letter, for more than 60,000 subscribers.
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