The Perfect Meal by Spence, Charles
The Perfect Meal by Spence, Charles

The Perfect Meal

The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience...
$78.80 SGD
$78.80 SGD
SKU: 9781118490822
Product Type: Books
Please hurry! Only 429 left in stock
Author: Charles Spence
Format: Paperback
Language: English
Subtotal: $78.80
10 customers are viewing this product
The Perfect Meal by Spence, Charles

The Perfect Meal

$78.80
The Perfect Meal by Spence, Charles

The Perfect Meal

$78.80
Author: Charles Spence
Format: Paperback
Language: English
Description

The authors of The Perfect Meal examine all of the elements that contribute to the diner�s experience of a meal (primarily at a restaurant) and investigate how each of the diner�s senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner�s overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)

Novel approaches to understanding the diner�s experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner.

Author: Charles Spence, Betina Piqueras-Fiszman
Publisher: Wiley-Blackwell
Published: 09/22/2014
Pages: 432
Binding Type: Paperback
Weight: 1.90lbs
Size: 9.50h x 6.70w x 0.80d
ISBN: 9781118490822


Award: PROSE - Winner

About the Author

Charles Spence is Professor of Experimental Psychology and Head of the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University.

Betina Piqueras-Fiszman was Consumer and Sensory Researcher at the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University and is currently Assistant Professor in the Department of Marketing and Consumer Behaviour at Wageningen UR.




This title is not returnable
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
$78.80 SGD
$78.80 SGD
Example product title
$78.80 SGD
$78.80 SGD
Example product title
$78.80 SGD
$78.80 SGD
Example product title
$78.80 SGD
$78.80 SGD
Example product title
$78.80 SGD
$78.80 SGD
Example product title
$78.80 SGD
$78.80 SGD
Example product title
$78.80 SGD
$78.80 SGD
Example product title
$78.80 SGD
$78.80 SGD
Example product title
$78.80 SGD
$78.80 SGD
Example product title
$78.80 SGD
$78.80 SGD

Recently Viewed Products