The Podcast Handbook: Create It, Market It, Make It Great

This handbook is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting...
$101.22 SGD
$101.22 SGD
SKU: 9781476681931
Product Type: Books
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Author: Jacqueline N. Parke
Format: Paperback
Language: English
Subtotal: $101.22
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The Podcast Handbook: Create It, Market It, Make It Great by Parke, Jacqueline N.

The Podcast Handbook: Create It, Market It, Make It Great

$101.22

The Podcast Handbook: Create It, Market It, Make It Great

$101.22
Author: Jacqueline N. Parke
Format: Paperback
Language: English
This handbook is a comprehensive overview of the burgeoning podcast industry. It covers the history of podcasting from its roots in radio; the variety of genres, topics and styles of today's podcasts (both individual and corporate); and the steps required to build your own podcast. The handbook covers all the elements needed to create a successful podcast including platform options, programming, advertising and sponsorships. Supplemental essays from professionals in various industries provide information and tips to enhance the podcasting experience. The structure of the book is easily adapted into lesson plans, and the exercises included for readers make it a book well suited for classes on podcasting.

Author: Jacqueline N. Parke
Publisher: McFarland & Company
Published: 02/25/2022
Pages: 234
Binding Type: Paperback
Weight: 0.70lbs
Size: 8.82h x 5.83w x 0.79d
ISBN: 9781476681931

About the Author
Jacqueline N. Parke, founder and CEO of Sweet G. Communications, a marketing and podcast production company, has over 25 years of marketing, business development, and communications experience. She is also an adjunct instructor at Mercy College where she created a course called Podcasting: Creation and Strategy.

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