The Presidential Campaign Film: A Critical History

Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923...
$326.15 SGD
$326.15 SGD
SKU: 9780275938826
Product Type: Books
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Author: Joanne Morreale
Format: Hardcover
Language: English
Subtotal: $326.15
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The Presidential Campaign Film: A Critical History by Morreale, Joanne

The Presidential Campaign Film: A Critical History

$326.15

The Presidential Campaign Film: A Critical History

$326.15
Author: Joanne Morreale
Format: Hardcover
Language: English
Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history.

Author: Joanne Morreale
Publisher: Bloomsbury Publishing PLC
Published: 09/30/1993
Pages: 224
Binding Type: Hardcover
Weight: 1.08lbs
Size: 9.21h x 6.14w x 0.56d
ISBN: 9780275938826

About the Author

JOANNE MORREALE is Associate Professor of Communication at Northeastern University. Her particular research interest is in campaign communication.


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