The Public Relations Writer's Handbook

From pitches and press releases to news and feature stories to social media writing and more, this...
$234.05 SGD
$234.05 SGD
SKU: 9780815365280
Product Type: Books
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Author: Whitney Lehmann
Format: Paperback
Language: English
Subtotal: $234.05
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The Public Relations Writer's Handbook by Lehmann, Whitney

The Public Relations Writer's Handbook

$234.05

The Public Relations Writer's Handbook

$234.05
Author: Whitney Lehmann
Format: Paperback
Language: English

From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro.

The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training.

Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike.

A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.



Author: Whitney Lehmann
Publisher: Routledge
Published: 12/12/2019
Pages: 184
Binding Type: Paperback
Weight: 0.70lbs
Size: 8.90h x 5.90w x 0.60d
ISBN: 9780815365280

About the Author

Whitney Lehmann, Ph.D., APR, is an assistant professor of communication in the Department of Writing and Communication at Nova Southeastern University, USA. Her industry experience includes working for Seminole Hard Rock Hotel & Casino, Miami International Airport, Barry University and the Miami Herald.




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