The Rise of Fashion and Lessons Learned at Bergdorf Goodman

From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves...
$105.56 SGD
$105.56 SGD
SKU: 9781501360770
Product Type: Books
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Author: Ira Neimark
Format: Paperback
Language: English
Subtotal: $105.56
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The Rise of Fashion and Lessons Learned at Bergdorf Goodman by Neimark, Ira

The Rise of Fashion and Lessons Learned at Bergdorf Goodman

$105.56

The Rise of Fashion and Lessons Learned at Bergdorf Goodman

$105.56
Author: Ira Neimark
Format: Paperback
Language: English
From lavish events attended by high-profile personalities such as Princess Diana, Margaret Thatcher, Jacqueline Onassis, and Yves Saint Laurent to the latest creative ventures of Marc Jacobs, Donna Karan, Michael Kors, and Donald Trump, Ira Neimark, the legendary leader of fashion luxury retail, recounts how he and his talented fashion and merchandising team brought Bergdorf Goodman to its leadership position-an approach, he shows, that continues to inform the most successful designers and business leaders today. While his personal anecdotes focus on how and why Bergdorf helped build the fashion industry during one of the most exciting periods in its history-the late sixties through the early nineties-the author also shares his views on how contemporary retailers have increased profits by skimping on service, resulting in the loss of customer loyalty. The Rise of Fashion and Lessons Learned at Bergdorf Goodman is a valuable resource for anyone who aspires to succeed in the business of luxury fashion.

Author: Ira Neimark
Publisher: Fairchild Books
Published: 06/27/2019
Pages: 322
Binding Type: Paperback
Weight: 0.94lbs
Size: 9.00h x 6.00w x 0.67d
ISBN: 9781501360770

About the Author

Ira Neimark is a legendary retail executive whose career spans several decades. As Chairman and CEO of Bergdorf Goodman he set records for the company over 17 years of his masterful leadership.

The author is director of Hermès of Paris and director emeritus of The Fashion Institute of Technology Foundation.

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