The Routledge Handbook of Festivals by Mair, Judith
The Routledge Handbook of Festivals by Mair, Judith

The Routledge Handbook of Festivals

In recent times, festivals around the world have grown in number due to the increased recognition of...
$185.89 SGD
$185.89 SGD
SKU: 9781032338996
Product Type: Books
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Author: Judith Mair
Format: Paperback
Language: English
Subtotal: $185.89
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The Routledge Handbook of Festivals by Mair, Judith

The Routledge Handbook of Festivals

$185.89
The Routledge Handbook of Festivals by Mair, Judith

The Routledge Handbook of Festivals

$185.89
Author: Judith Mair
Format: Paperback
Language: English
Description

In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they lend a destination or to address social objectives. Studies on festivals have appeared in a wide range of disciplines, and consequently, much of the research available is highly fragmented.

This handbook brings this knowledge together in one volume, offering a comprehensive evaluation of the most current research, debates and controversies surrounding festivals. It is divided into nine sections that cover a wide range of theories, concepts and contexts, such as sustainability, festival marketing and management, the strategic use of festivals and their future.

Featuring a variety of disciplinary, cultural and national perspectives from an international team of authors, this book will be an invaluable resource for students and researchers of event management and will be of interest to scholars in the fields of anthropology, sociology, geography, marketing, management, psychology and economics.



Author: Judith Mair
Publisher: Routledge
Published: 06/13/2022
Pages: 452
Binding Type: Paperback
Weight: 1.65lbs
Size: 9.60h x 6.80w x 1.00d
ISBN: 9781032338996

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