The Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives by Cicchinelli, Chris
The Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives by Cicchinelli, Chris

The Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

USA Today and Wall Street Journal bestseller! How a trailblazing business turned the hottest bedroom toy accessories...
$65.02 SGD
$65.02 SGD
SKU: 9781642937138
Product Type: Books
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Author: Chris Cicchinelli
Format: Hardcover
Language: English
Subtotal: $65.02
The Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives by Cicchinelli, Chris

The Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

$65.02
The Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives by Cicchinelli, Chris

The Secret Is You: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives

$65.02
Author: Chris Cicchinelli
Format: Hardcover
Language: English
Description
USA Today and Wall Street Journal bestseller!

How a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire.

In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son's help in growing her women-only, in-home party business featuring relationship enhancement products.

Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company--which would soon be rebranded as Pure Romance--on its feet. But after recognizing its potential, he never left.

Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company's revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic.

In the secret is YOU, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world's largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.

Author: Chris Cicchinelli
Publisher: Post Hill Press
Published: 04/13/2021
Pages: 240
Binding Type: Hardcover
Weight: 1.05lbs
Size: 9.10h x 6.00w x 1.00d
ISBN: 9781642937138

About the Author
Chris Cicchinelli is President and CEO of the Cincinnati-based Pure Romance, LLC, where he leads business development, operations, sales, and marketing. He is also the founder, along with his wife Jessica, of the Living With Change Foundation--a nonprofit dedicated to supporting transgender youth and their families.
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