The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Benartzi, Shlomo
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Benartzi, Shlomo

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

A leading behavioral economist reveals the tools that will improve our decision making on screensOffice workers spend...
$40.41 SGD
$40.41 SGD
SKU: 9780143108757
Product Type: Books
Please hurry! Only 0 left in stock
Author: Shlomo Benartzi
Format: Paperback
Language: English
Subtotal: $40.41
10 customers are viewing this product
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Benartzi, Shlomo

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

$40.41
The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior by Benartzi, Shlomo

The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

$40.41
Author: Shlomo Benartzi
Format: Paperback
Language: English
Description
A leading behavioral economist reveals the tools that will improve our decision making on screens

Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we're on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping buy, often make for poor decision making on screens.

In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways.

For example:
- You're more likely to add bacon to your pizza if you order online.
- If you read this book on a screen, you're less likely to remember its content.
- You might buy an item just because it's located in a screen hot spot, even if better options are available.
- If you shop using a touch screen, you'll probably overvalue the product you're considering.
- You're more likely to remember a factoid like this one if it's displayed in an ugly, difficult-to-read font.

Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.

Author: Shlomo Benartzi
Publisher: Portfolio
Published: 02/07/2017
Pages: 256
Binding Type: Paperback
Weight: 0.48lbs
Size: 8.30h x 5.40w x 0.80d
ISBN: 9780143108757

About the Author
SHLOMO BENARTZI is a professor and cochair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter. He has extensive experience applying behavioral economic insights to the real world, having increased the savings rates of millions of Americans through his work with Richard Thaler on Save More Tomorrow, and has advised many government agencies and businesses.

JONAH LEHRER is a science writer living in Los Angeles.
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
$40.41 SGD
$40.41 SGD
Example product title
$40.41 SGD
$40.41 SGD
Example product title
$40.41 SGD
$40.41 SGD
Example product title
$40.41 SGD
$40.41 SGD
Example product title
$40.41 SGD
$40.41 SGD
Example product title
$40.41 SGD
$40.41 SGD
Example product title
$40.41 SGD
$40.41 SGD
Example product title
$40.41 SGD
$40.41 SGD
Example product title
$40.41 SGD
$40.41 SGD
Example product title
$40.41 SGD
$40.41 SGD

Recently Viewed Products