Twentieth-Century Design

The most famous designs of the twentieth century are not those in museums, but in the marketplace....
$57.08 SGD
$57.08 SGD
SKU: 9780192842046
Product Type: Books
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Author: Jonathan M. Woodham
Format: Paperback
Language: English
Subtotal: $57.08
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Twentieth-Century Design by Woodham, Jonathan M.

Twentieth-Century Design

$57.08

Twentieth-Century Design

$57.08
Author: Jonathan M. Woodham
Format: Paperback
Language: English
The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. Woodham sets the proliferation of everyday design against the writing of critics as diverse as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. The history which emerges is clearly seen for what it is: the powerful and complex expression of
aesthetic, social, economic, political, and technological forces.


Author: Jonathan M. Woodham
Publisher: Oxford University Press, USA
Published: 05/08/1997
Pages: 288
Binding Type: Paperback
Weight: 1.50lbs
Size: 9.38h x 6.78w x 0.69d
ISBN: 9780192842046


Review Citation(s):
Library Journal 05/15/1997 pg. 75
Booklist 06/01/1997 pg. 1639
New York Times 12/07/1997 pg. 31

About the Author

Jonathan M. Woodham is Director of the Design History Research Centre, University of Brighton, and review editor of Journal of Design History. His publications include Twentieth-Century Ornament: Decoration from 1900 to the Present.



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