When the Going Was Good: An Editor's Adventures During the Last Golden Age of Magazines

An Instant New York Times Bestseller

From the pages of Vanity Fair to the red carpets of Hollywood, editor Graydon Carter's memoir revives the glamorous heyday of print magazines when they were at the vanguard of American culture

When Graydon Carter was offered the editorship of Vanity Fair in 1992, he knew he faced an uphill battle--how to make the esteemed and long-established magazine his own. Not only was he confronted with a staff that he perceived to be loyal to the previous regime, but he arrived only a few years after launching Spy magazine, which gloried in skewering the celebrated and powerful--the very people Vanity Fair venerated. With curiosity, fearlessness, and a love of recent history and glamour that would come to define his storied career in magazines, Carter succeeded in endearing himself to his editors, contributors, and readers, as well as those who would grace the pages of Vanity Fair. He went on to run the magazine with overwhelming success for the next two and a half decades.

Filled with colorful memories and intimate details, When the Going Was Good is Graydon Carter's lively recounting of how he made his mark as one of the most talented editors in the business. Moving to New York from Canada, he worked at Time, Life, The New York Observer, and Spy, before catching the eye of Condé Nast chairman Si Newhouse, who pulled him in to run Vanity Fair. In Newhouse he found an unwavering champion, a loyal proprietor who gave Carter the editorial and financial freedom to thrive. Annie Leibovitz's photographs would come to define the look of the magazine, as would the "New Establishment" and annual Hollywood issues. Carter further planted a flag in Los Angeles with the legendary Vanity Fair Oscar party.

With his inimitable voice and signature quip, he brings readers to lunches and dinners with the great and good of America, Britain, and Europe. He assembled one of the most formidable stables of writers and photographers under one roof, and here he re-creates in real time the steps he took to ensure Vanity Fair cemented its place as the epicenter of art, culture, business, and politics, even as digital media took hold. Charming, candid, and brimming with stories, When the Going Was Good perfectly captures the last golden age of print magazines from the inside out.

Author: Graydon Carter
Publisher: Penguin Press
Published: 03/25/2025
Pages: 432
Binding Type: Hardcover
Weight: 1.52lbs
Size: 9.49h x 6.46w x 1.37d
ISBN: 9780593655900


Review Citation(s):
Kirkus Reviews 01/01/2025
Publishers Weekly 01/27/2025
Library Journal 03/01/2025 pg. 100
Booklist 03/01/2025 pg. 36
Shelf Awareness 03/29/2025

About the Author
Graydon Carter is the founder of Air Mail. Before this, he was a staff writer for both Time and Life. He cocreated Spy, edited The New York Observer, and for twenty-five years was the award-winning editor of Vanity Fair. He is also the Emmy and Peabody Award-winning producer of more than a dozen documentaries and one hit Broadway play. He and his wife live in Greenwich Village, not far from the Waverly Inn, and have five children.