Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market by Thach, Liz
Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market by Thach, Liz

Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market

The current US and global wine markets are practically unrecognizable from when the second edition of this...
$157.59 SGD
$157.59 SGD
SKU: 9781935879442
Product Type: Books
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Author: Liz Thach
Format: Hardcover
Language: English
Subtotal: $157.59
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Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market by Thach, Liz

Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market

$157.59
Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market by Thach, Liz

Wine Marketing and Sales, Third Edition: Success Strategies for a Saturated Market

$157.59
Author: Liz Thach
Format: Hardcover
Language: English
Description

The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually).

This new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape.

  • Social Media Marketing & Ecommerce
  • Digital Marketing & Wine Delivery Applications
  • New Trends in Packaging, e.g. Augmented Reality Labeling
  • Sales and Marketing Metrics
  • Complete Regulatory Compliance
  • Going Mobile with Website Strategies
  • Supply Chain Management
  • The Promise of Direct-to-Consumer Sales
  • The New Demographics of Wine Consumption & Wine Tourism

Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. This book puts new and powerful tools into the hands of veteran brand managers and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.



Author: Liz Thach, Paul Wanger, Janeen Olsen
Publisher: Wine Appreciation Guild
Published: 06/01/2019
Pages: 416
Binding Type: Hardcover
Weight: 2.10lbs
Size: 10.00h x 7.10w x 1.20d
ISBN: 9781935879442

About the Author
Paul Wagner is an instructor for Napa Valley College and the Culinary Institute of America. Paul formed Balzac Communications & Marketing in 1991. Paul is a regular columnist for Vineyard & Winery Management magazine and contributes to Allexperts.com. He lives in Napa, California. Janeen Olsen is a Professor of Marketing at Sonoma State University. Her research on wine consumption, direct to consumer marketing and tasting room service has been published extensively in international business journals, and she lectures on those topics regularly. Janeen lives in Vallejo, California. Liz Thach (pronounced "tosh") is a management and wine business professor at Sonoma State University in the Wine Business Institute where she teaches in both the undergraduate and Wine MBA programs. Liz has published over 90 articles and 4 wine books, including Wine: A Global Business. Liz lives on Sonoma Mountain.
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