Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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Tourism Marketing: In the Age of the ConsumerTourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at...
- $301.77 AUD
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Stealing Genius: The Seven Levels of Adaptive InnovationImprovement is not innovation...and innovation is essential if your aim is to survive in today's business environment. Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what...
- $51.74 AUD
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The Fairchild Books Dictionary of Textiles: Bundle Book + Studio Access CardThis seminal text demystifies all the terminology around working with textiles today, providing definitions of processes, techniques, features, and even some historical terms that you need to know. The dictionary now includes coverage of sustainability, smart materials and biobased textiles, intelligent and 3D manufacturing,...
- $355.94 AUD
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Learning to SOAR: Creating Strategy that Inspires Innovation and EngagementLearning to SOAR (formerly titled: Thin Book of SOAR) is about a generative approach to strategic thinking, planning, and leading that invites any person at any level in an organization to create strategy and strategic plans through shared conversations, collaboration, and a commitment to...
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Cyber Mayday and the Day After: A Leader's Guide to Preparing, Managing, and Recovering from Inevitable Business DisruptionsSuccessfully lead your company through the worst crises with this first-hand look at emergency leadership Cyber security failures made for splashy headlines in recent years, giving us some of the most spectacular stories of the year. From the Solar Winds hack to the Colonial...
- $90.60 AUD
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Courageous Money: Your Adventure Through Money National ParkMoney is the number one taboo topic of conversation. Courageous Money is a fun way for you to learn how to talk about money by identifying when and where you learned the value of money, and how these experiences impact your life. Everybody has...
- $68.97 AUD
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Develop Your Presentation Skills: How to Inspire and Inform with Clarity and ConfidenceProvides step-by-step advice to prepare effectively and nail that presentation. This quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence. Complete with case studies and expert input to help you avoid disaster, Develop Your Presentation Skills...
- $144.97 AUD
- $144.97 AUD
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Digital Marketing Strategy: An Integrated Approach to Online MarketingBuild an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now...
- $462.06 AUD
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Mindset Matters: Developing Mental Agility and Resilience to Thrive in UncertaintyIf businesses can be agile to survive in an uncertain world, so can you. The future of work requires you to move flexibly and quickly to react to change; that's where your mindset matters. Who wouldn't want to know how to best navigate the...
- $144.97 AUD
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International Human Resource ManagementMapped to the CIPD Level 7 module of the same name, International Human Resource Management is a critical textbook for all HR students. Structured around the three core areas of cross-cultural HRM, comparative HRM and international HRM itself, this book provides students with a...
- $245.66 AUD
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AIM for Millions with Stock Options: The Safe and Scientific Method to Profitable Investing with Long Term Stock Options (LEAPS)As a young auditor in the US Army in the 1980's, Jeff Weber discovered Robert Lichello and his Automated Investment Management (AIM) method. Thanks to AIM, Jeff found a reliable way to earn profits automatically and safely from the inevitable market swings that typically...
- $103.40 AUD
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The Intelligent TraderIf you have read other books about trading, you will wish you had read The Intelligent Trader first. This book is genuinely the prequel to every other book about trading.THE INTELLIGENT TRADER is the first book any trader should read when thinking about trading...
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Athletes Making Moves: Secure the Future by Protecting Your Name, Image, and LikenessAthletes Making Moves is the first book on Name, Image, and Likeness for every athlete. In this book, the Protector of Athletes reveals her proprietary framework, Have Your S.A.E., that helps all athletes set the groundwork to holistically understand and build self-foundational tools essential...
- $108.71 AUD
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Renegade Marketing: 12 Steps to Building Unbeatable B2B BrandsMarketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing...
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Weekly Planner Notepad: Pastel Pink Color, To Do List, Daily Agenda, Organizer, Desk Pad, 50 SheetsWEEKLY PLANNER PAD with a Pastel Pink Color. STAY ORGANIZED with this cute stationery notepad. 50 SHEETS - 8.5" x 8.5" inches, planning pad. DESK PLANNER for your living room, kitchen, bedroom, or office. PERFECT GIFT for Christmas, Graduation, Birthdays, and Back to school....
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Managing Arts OrganizationsThings have changed, to say the least. The arts field is resizing, recombining, rethinking. Gone are the days of long term subscribers and reliable audiences. Arts organizations must become more flexible, adaptive, and nimble to survive and thrive in today's world. Arts managers must...
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Hangin' with Winners: A Lifetime of Connections, Anecdotes and Lessons LearnedWhat makes a winner? Sure, it's a vague question, but one that's essential for highly driven and motivated individuals to ask. And it often takes a lifetime of experiences to find answers. Iowa author Ray Cole, a television broadcasting executive whose hall of fame...
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The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon ValleyDeeply reported and bracingly written, this book is an indispensable guide to modern innovation and entrepreneurship. --Walter Isaacson, New York Times bestselling author of Code Breaker A definitive, deeply reported look at the origin of PayPal and its founding team, including Elon Musk, Peter...
- $94.89 AUD
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Breakthrough Retailing: How a Bleeding Orange Culture Can Change EverythingHere is the inside story of how The Home Depot grew from its first few stores in 1979 to become the largest home-improvement retailer in the world today. Breakthrough Retailing chronicles the founding, growth, stagnation, and rebirth of this great American success story. The...
- $103.54 AUD
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Beyond Bubba: The Life and Times of an EntrepreneurBorn in rural Louisiana, Sam's humble beginnings may have made him seem an unlikely candidate to become one of the preeminent entrepreneurs of the last century, but his accomplishments speak for themselves. Sam's story tracks a lifetime of growth and betterment, as he consistently...
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