AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience by King, Katie
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience by King, Katie

AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle...
$146.49 AUD
$146.49 AUD
SKU: 9781398602007
Product Type: Books
Please hurry! Only 609 left in stock
Author: Katie King
Format: Paperback
Language: English
Subtotal: $146.49
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience by King, Katie

AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

$146.49
AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience by King, Katie

AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

$146.49
Author: Katie King
Format: Paperback
Language: English
Description

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.

AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.

Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

Author: Katie King
Publisher: Kogan Page
Published: 01/25/2022
Pages: 288
Binding Type: Paperback
Weight: 0.90lbs
Size: 9.21h x 6.14w x 0.79d
ISBN: 9781398602007

About the Author
Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in Kent, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review