Apollonia Poems

How does advertising really work? This thoroughly revised edition of Ivan Preston s popular classic, The Great...
Dhs. 142.47 AED
Dhs. 142.47 AED
SKU: 9780299312848
Product Type: Books
Please hurry! Only 711 left in stock
Author: Judith Vollmer
Format: Paperback
Language: English
Subtotal: Dhs. 142.47
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Apollonia Poems by Vollmer, Judith

Apollonia Poems

Dhs. 142.47

Apollonia Poems

Dhs. 142.47
Author: Judith Vollmer
Format: Paperback
Language: English
How does advertising really work? This thoroughly revised edition of Ivan Preston s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid 1970s to the present."

Author: Judith Vollmer
Publisher: University of Wisconsin Press
Published: 08/15/1996
Pages: 88
Binding Type: Paperback
Weight: 0.35lbs
Size: 8.80h x 6.40w x 0.40d
ISBN: 9780299312848

About the Author
Judith Vollmer is the author of the award-winning poetry collections Level Green, The Door Open to the Fire, Black Butterfly, Reactor, and The Water Books. She teaches in the MFA Program in Poetry & Poetry in Translation at Drew University and has been an artist in residence at Yaddo and a visiting artist at the American Academy in Rome. She lives in Pittsburgh, Pennsylvania.

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