Branded Interactions: Marketing Through Design in the Digital Age by Spies, Marco

Branded Interactions: Marketing Through Design in the Digital Age

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online...
Dhs. 431.55 AED
Dhs. 431.55 AED
SKU: 9780500023709
Product Type: Books
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Author: Marco Spies
Format: Hardcover
Language: English
Subtotal: Dhs. 431.55
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Branded Interactions: Marketing Through Design in the Digital Age by Spies, Marco

Branded Interactions: Marketing Through Design in the Digital Age

Dhs. 431.55

Branded Interactions: Marketing Through Design in the Digital Age

Dhs. 431.55
Author: Marco Spies
Format: Hardcover
Language: English

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design, and technology and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots, and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.

This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.

Packed with case studies, and real-world examples from brands such as Google, Amazon, and Lego, this book interweaves a wealth of design theory and diagrams to help build a solid framework for any project--incorporating brand strategy at every stage while remaining flexible to leave room for creativity.



Author: Marco Spies, Katja Wenger
Publisher: Thames & Hudson
Published: 10/20/2020
Pages: 352
Binding Type: Hardcover
Weight: 3.25lbs
Size: 10.30h x 7.80w x 1.30d
ISBN: 9780500023709


Review Citation(s):
Choice 01/01/2022

About the Author
Spies, Marco: - Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile, and Nintendo. He is the cofounder of think moto, a digital strategy and design agency based in Berlin.Wenger, Katja: - Katja Wenger is an interface and brand designer, and has worked as an art director for renowned digital and design agencies such as Pixelpark and Saatchi & Saatchi.

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