Colors of Rhetoric: Places of Invention in the Visual Realm

Rhetoric provides a repertoire of different methods for original and innovative creation by introducing notions of surprise,...
Dhs. 139.31 AED
Dhs. 139.31 AED
SKU: 9781954081307
Product Type: Books
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Author: María Fullaondo
Format: Hardcover
Language: English
Subtotal: Dhs. 139.31
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Colors of Rhetoric: Places of Invention in the Visual Realm by Fullaondo, María

Colors of Rhetoric: Places of Invention in the Visual Realm

Dhs. 139.31

Colors of Rhetoric: Places of Invention in the Visual Realm

Dhs. 139.31
Author: María Fullaondo
Format: Hardcover
Language: English
Rhetoric provides a repertoire of different methods for original and innovative creation by introducing notions of surprise, the unexpected, and conflict. The myths of "inspiration" and "the brilliant idea" dominate explanations of the genesis of many architectural and creative projects. Nevertheless, perhaps the most original ideas and innovative designs could be explained as transpositions of the classical figures or colors of rhetoric. This possibility brings up several questions. Is rhetoric a kind of repertoire of different ways in which one can be "original"? Can the creative process be facilitated and enriched if creators become more aware of the system that they often use intuitively? Do architects make conscious or unconscious use of some of the figures of thought, tropes, and colors when creating and discussing architecture? Can metonymies, hyperbatons, oxymorons, antitheses, and puns, among many other rhetorical figures, be identified in spatial and visual disciplines? Can rhetorical mechanisms be applied to architecture to coordinate social action? These are some of the key questions addressed in this book, which revolves around an inventory of rhetorical figures found in architecture and visual arts.

Author: María Fullaondo
Publisher: Oro Editions
Published: 09/13/2022
Pages: 240
Binding Type: Hardcover
Weight: 2.35lbs
Size: 10.90h x 8.00w x 0.80d
ISBN: 9781954081307

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