Crystallizing Public Opinion

A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion...
Dhs. 83.74 AED
Dhs. 83.74 AED
SKU: 9781684113040
Product Type: Books
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Author: Edward Bernays
Format: Paperback
Language: English
Subtotal: Dhs. 83.74
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Crystallizing Public Opinion by Bernays, Edward

Crystallizing Public Opinion

Dhs. 83.74

Crystallizing Public Opinion

Dhs. 83.74
Author: Edward Bernays
Format: Paperback
Language: English

A seminal work on how public opinion is created and shaped, Edward Bernays's classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of "public relations counsel," Crystallizing elucidates the "instruments and techniques" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to "regiment the mind like the military regiments the body."

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.



Author: Edward Bernays
Publisher: WWW.Snowballpublishing.com
Published: 03/20/2017
Pages: 174
Binding Type: Paperback
Weight: 0.58lbs
Size: 9.00h x 6.00w x 0.40d
ISBN: 9781684113040

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