Culture Is The New Leadership: How Great Companies Inspire Millennials, Ignite Engagement, and Win the War for Talent

What's Happening To Today's Workforce!?

The workplace has been oppressed by disengagement for more than three decades. More than 3.4 billion people will spend the majority of their waking life simply trying to endure the misery of a poorly-managed workplace. It's no joke. Work is one of the biggest components of the human experience, affecting mental and physical health. Considering the scale and impact of today's lingering disengagement, it's tantamount to a humanitarian crisis. Across the world, employees are simply walking out. Recruiting and retention are in crisis. Key contributors are reaching burnout. Remote work is disrupting business cycles. Companies are scaling back and cutting shifts. Millennials don't respond to the tried-and-true incentives that once motivated the workforce. Is this a post-pandemic phenomenon, or the new normal? There's a golden thread running through all the common maladies of today's workplace. And if you follow that thread to the end, it leads to a major shift in the role that work plays in civilization itself: Work is no longer just a means to an end. It is now an end unto itself. It's a human reality that when a job fails to meet key psychological needs, a person's sense of drive shuts down. Multiply this phenomenon across the company and you've got a serious problem on your hands. Multiply it across 3.4 billion people, and you've got today's global workforce - discontented, disconnected, and disengaged. This book lays out a solution that's been proven in dozens of industries over the past decade. Hundreds of companies have been transformed. Thousands of lives have been changed. Tears of joy have been shed. A cure is available.

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This Changes Everything! For the first time in recorded history, the workforce has reached what Abraham Maslow called "self-actualization" - and it changes everything about how to lead an effective organization! Author Ben Ortlip codifies workplace cultures for some of the most admired companies in the world. In this book, he shares the framework that enables leaders to inspire today's workers, attract top talent, and build sustainable culture.

Become a leader who codifies culture:

Master the 3Motivators: Craft, Cause,& CommunityQuantify the value of culture at your organization in terms of actual dollars Discover the unique drivers of culture where you work

Culture is no longer a nebulous concept of an elusive vibe"-it's a new operational discipline that all great organizations with scrutiny and vigilance. Culture is the new leadership.