Designed for Success: Better Living and Self-Improvement with Midcentury Instructional Records

A charmingly illustrated history of midcentury instructional records and their untold contribution to the American narrative of self-improvement, aspiration, and success.

For the midcentury Americans who wished to better their golf game through hypnosis, teach their parakeet to talk, or achieve sexual harmony in their marriage, the answers lay no further than the record player. In Designed for Success, Janet Borgerson and Jonathan Schroeder shed light on these endearingly earnest albums that contributed to a powerful American vision of personal success. Rescued from charity shops, record store cast-off bins, or forgotten boxes in attics and basements, these educational records reveal the American consumers' rich but sometimes surprising relationship to advertising, self-help, identity construction, and even aspects of transcendentalist thought.

Relegated to obscurity and novelty, instructional records such as Secrets of Successful Varmint Calling, You Be a Disc Jockey, and How to Ski (A Living-Room Guide for Beginners) offer distinct insights into midcentury media production and consumption. Tracing the history of instructional records from the inception of the recording industry to the height of their popularity, Borgerson and Schroeder offer close readings of the abundant topics covered by "designed for success" records. Complemented by over a hundred full-color illustrations, Designed for Success is a wonderfully nostalgic tour that showcases the essential role these vinyl records played as an unappreciated precursor to contemporary do-it-yourself culture and modern conceptions of self-improvement.

Author: Janet Borgerson, Jonathan Schroeder
Publisher: MIT Press
Published: 05/14/2024
Pages: 328
Binding Type: Hardcover
Weight: 2.40lbs
Size: 10.25h x 8.23w x 0.90d
ISBN: 9780262048835

About the Author
Janet Borgerson is Senior Wicklander Fellow at DePaul University.

Jonathan Schroeder is William A. Kern Professor in the School of Communication at Rochester Institute of Technology.

Borgerson and Schroeder are coauthors of Designed for Hi-Fi Living: The Vinyl LP in Midcentury America and Designed for Dancing: How Midcentury Records Taught America to Dance (both MIT Press).