Desperately Seeking Self-Improvement: A Year Inside the Optimization Movement

A comically committed exploration of current life-hacking wisdom in areas ranging from athletic and intellectual prowess to spirituality, creativity, wealth, and pleasure. --The New Yorker

In these pages, the authors of the widely-acclaimed Wellness Syndrome throw themselves headlong into the techniques of self-optimization, a burgeoning movement that seeks to transcend the limits placed on us as mere humans, whether the feebleness of our bodies or our mental incapacities.

Cederstrom and Spicer, devoted each month of a roller coaster year to a different way of improving themselves: January was Productivity, February their bodies, March their brains. June was for sex and September for money. Perhaps the trickiest was April, a month devoted to relationships, when their feelings for each other came under the microscope, with results that were both hilarious and painful. Carl thought Andre was only "dialing it in," Andre felt Carl was too controlling.

In fact, both proved themselves willing guinea pigs in an extraordinary (and sometimes downright dangerous) range of techniques and technologies, had hitherto undertaken little by way of self-improvement. They had rarely seen the inside of a gym, let alone utilized apps that deliver electric shocks in pursuit of improved concentration. They wore head-bands designed to optimize sleep, and attempted to boost their memory through learning associative techniques (failing to be admitted to MENSA bit learning pi to 1,000 digits), trained for weightlifting competitions, wrote what they (still) hope might become a bestselling Scandinavian detective story, attended motivational seminars and tantra workshops, went on new-age retreats and man-camps, and experimented with sex toys and productivity drugs. Andre even addressed a London subway car whilst (nearly) naked in an attempt to overcome a negative body image.

Somewhat surprisingly, the two young professors survived this year of rigorous research. Further, they produced a hilarious and eye-opening book based upon it. Written in the form of two parallel diaries, Desperately Seeking Self-Improvement provides a biting analysis of the narcissism and individual competitiveness that increasingly pervades a culture in which social solutions are receding and individual self-improvement is the only option left.

Author: Carl Cederström, André Spicer
Publisher: OR Books
Published: 11/07/2017
Pages: 368
Binding Type: Paperback
Weight: 1.10lbs
Size: 8.20h x 5.50w x 1.20d
ISBN: 9781944869397


Review Citation(s):
Kirkus Reviews 10/15/2017

About the Author
Carl Cederström is Associate Professor at Stockholm Business School, Stockholm University and the co-author or co-editor of five books. His writing has appeared in The Guardian, Washington Post, Al-Jazeera, New Scientist, Harvard Business Review, and 3: AM Magazine.

André Spicer is Professor at Cass Business School, at City University London and the co-author or co-editor of five books. His writing has appeared in The Guardian, Financial Times, Times, Independent and CNN.