Does Your Brand Care: Building a Better World. the C A R E-Principles

- Packed with cases from all sectors - Applicable for small and large brands We live in...
$120.63 AUD
$120.63 AUD
SKU: 9789401475037
Product Type: Books
Please hurry! Only 3 left in stock
Author: Isabel Erstraete
Format: Paperback
Language: English
Subtotal: $120.63
Does Your Brand Care: Building a Better World. the C A R E-Principles by Erstraete, Isabel

Does Your Brand Care: Building a Better World. the C A R E-Principles

$120.63

Does Your Brand Care: Building a Better World. the C A R E-Principles

$120.63
Author: Isabel Erstraete
Format: Paperback
Language: English
- Packed with cases from all sectors - Applicable for small and large brands We live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about.

Author: Isabel Erstraete
Publisher: Lannoo Publishers
Published: 05/31/2021
Pages: 200
Binding Type: Paperback
Weight: 0.88lbs
Size: 9.37h x 6.61w x 0.47d
ISBN: 9789401475037

About the Author
Isabel Verstraete worked in advertising and marketing in the Netherlands, France and Belgium before founding her own strategic consultancy in 2011. She is president of FAM, Female Association of Belgian Marketeers.

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