From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia

He negotiated the deal of a lifetime: the first Disney theme park in mainland China. In From...
Dhs. 164.35 AED
Dhs. 164.35 AED
SKU: 9781544541846
Product Type: Books
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Author: Michael Crawford
Format: Hardcover
Language: English
Subtotal: Dhs. 164.35
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From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia by Crawford, Michael

From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia

Dhs. 164.35

From the Mouse's House to the Penthouse: What I Learned from Making Deals, Building Brands, and Running Businesses in Asia

Dhs. 164.35
Author: Michael Crawford
Format: Hardcover
Language: English

He negotiated the deal of a lifetime: the first Disney theme park in mainland China.


In From the Mouse's House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.


Crawford shares his personal experiences in Asia, diving deeply into everything you must know to build relationships and create win-win outcomes in coveted world markets.


Crawford's decade in Asia as an executive of two global brands taught him that humility works and ego doesn't. He developed strategies for navigating political and corporate environments that will help to increase buy-in to your company's objectives. From the Mouse's House to the Penthouse features his techniques for getting all parties involved to strike the right balance. Compromise doesn't mean losing.



Author: Michael Crawford
Publisher: Lioncrest Publishing
Published: 05/02/2023
Pages: 216
Binding Type: Hardcover
Weight: 0.90lbs
Size: 8.50h x 5.50w x 0.63d
ISBN: 9781544541846

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