Give Your Speech, Change the World: How to Move Your Audience to Action

Do you remember the topic of the last speech you heard? If not, you're not alone. In fact, studies show that audiences remember only 10% to 30% of speech or presentation content. Given those bleak statistics, why do we give speeches at all? We give them, says communications expert Nick Morgan, because they remain the most powerful way of connecting with audiences since ancient Greek times. But as we've evolved to a more conversational mode of public speaking, thanks to television, we have forgotten much of what the Greeks taught us about the nonverbal aspects of speech-giving: the physical connection with audiences that can create an almost palpable emotional bond. Morgan says this kinesthetic connection comes from truly listening to your audience--not just with your brain but with your body. In this book, he draws from more than 20 years as a speech coach and consultant, combining the best of ancient Greek oratory with modern communications research to offer a new, audience-centered approach to public speaking. Through entertaining and insightful examples, Morgan illustrates a 3 part process--focusing on content development, rehearsal, and delivery--that will enable readers of all experience levels to give more effective, passion-filled speeches that move audiences to action.

Author: Nick Morgan
Publisher: Harvard Business Review Press
Published: 02/01/2005
Pages: 240
Binding Type: Paperback
Weight: 0.55lbs
Size: 8.23h x 5.62w x 0.69d
ISBN: 9781591397144

About the Author
Nick Morgan is a seasoned communication consultant, former editor of the Harvard Management Communication Letter, and the founder of Public Words, a communications coaching company. The book is based on over 20 years of experience as a speech writer and consultant and Morgan practices kinesthetic speaking himself.