Global Strategic Management by Frynas, Jedrzej George
Global Strategic Management by Frynas, Jedrzej George

Global Strategic Management

Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a...
$539.23 AUD
$539.23 AUD
SKU: 9780198706595
Product Type: Books
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Author: Jedrzej George Frynas
Format: Paperback
Language: English
Subtotal: $539.23
Global Strategic Management by Frynas, Jedrzej George

Global Strategic Management

$539.23
Global Strategic Management by Frynas, Jedrzej George

Global Strategic Management

$539.23
Author: Jedrzej George Frynas
Format: Paperback
Language: English
Description
Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage.

Each chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context and encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies like China, Poland, and Nigeria.

Key concept boxes, further reading, and discussion questions ensure students can check their progress and develop their understanding. As a result, the text equips the reader with a firm grasp of the core concepts required for academic success and develops the critical thinking and decision-making skills that are essential for future employment.


Author: Jedrzej George Frynas, Kamel Mellahi
Publisher: Oxford University Press, USA
Published: 01/22/2015
Pages: 474
Binding Type: Paperback
Weight: 1.90lbs
Size: 9.77h x 7.47w x 0.94d
ISBN: 9780198706595

About the Author

Jedrzej George Frynas is Professor of Corporate Social Responsibility and Strategic Management at Middlesex University Business School.

Kamel Mellahi is Professor of Strategic Management at Warwick Business School, University of Warwick.

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