Good Company: How to Build a Business Without Losing Your Values by Dexter, Julietta
Good Company: How to Build a Business Without Losing Your Values by Dexter, Julietta

Good Company: How to Build a Business Without Losing Your Values

In a highly competitive world, many think business success means being ruthless: maximizing short-term return for shareholders,...
$54.20 AUD
$54.20 AUD
SKU: 9781786497222
Product Type: Books
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Author: Julietta Dexter
Format: Paperback
Language: English
Subtotal: $54.20
Good Company: How to Build a Business Without Losing Your Values by Dexter, Julietta

Good Company: How to Build a Business Without Losing Your Values

$54.20
Good Company: How to Build a Business Without Losing Your Values by Dexter, Julietta

Good Company: How to Build a Business Without Losing Your Values

$54.20
Author: Julietta Dexter
Format: Paperback
Language: English
Description
In a highly competitive world, many think business success means being ruthless: maximizing short-term return for shareholders, cutting overheads, crushing competition, and expanding at an exponential pace. Nothing says this more than Silicon Valley with its macho mantras like "Move fast and break things" (Facebook) or "We're a team not a family" (Netflix). But this model is looking increasingly flawed. What if there were another more compassionate way? Julietta Dexter believes there is. In this powerful and hopeful book, the award-winning CEO of The Communications Store explains how she built one of the world's most respected PR & communications companies without compromising her morals and without screwing over her staff or her clients. Highlighting a new paradigm for business, she explains why profit should be just one consideration among several, and why honesty, reliability and diversity are the best foundations for long-term success.

Author: Julietta Dexter
Publisher: Atlantic Books (UK)
Published: 11/01/2021
Pages: 272
Binding Type: Paperback
Weight: 0.61lbs
Size: 7.82h x 5.23w x 0.85d
ISBN: 9781786497222


Review Citation(s):
Publishers Weekly 09/13/2021
Library Journal 10/01/2021 pg. 92
Booklist 09/07/2021

About the Author
Julietta Dexter founded The Communications Store in 1995 with £600 and two clients. Two decades since, TCS has become the premier strategic brand development, communications and PR company in the UK and US for the world's best brands in fashion, beauty and lifestyle. It has offices in London and New York. In 2017 it was named as one of the Sunday Times Top 100 Small Companies to Work For.
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