Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century....
Dhs. 84.18 AED
Dhs. 84.18 AED
SKU: 9780618785919
Product Type: Books
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Author: Jay Conrad Levinson
Format: Paperback
Language: English
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Levinson, Jay Conrad

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Dhs. 84.18

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Dhs. 84.18
Author: Jay Conrad Levinson
Format: Paperback
Language: English
NATIONAL BESTSELLER

The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible--and the book every small-business owner should have on his or her shelf.

Author: Jay Conrad Levinson
Publisher: Harper Business
Published: 05/01/2007
Pages: 384
Binding Type: Paperback
Weight: 1.00lbs
Size: 9.00h x 6.01w x 0.95d
ISBN: 9780618785919


Review Citation(s):
Library Journal 04/15/2007 pg. 100

About the Author
Levinson, Jay Conrad: - Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.

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