Guidelines and Standards for the Visual Design: The Games of the XX Olympiad Munich 1972 by Aicher, Otl

Guidelines and Standards for the Visual Design: The Games of the XX Olympiad Munich 1972

Almost a quarter of a century after the end of National Socialism in Germany, Otl Aicher was...
Dhs. 500.82 AED
Dhs. 500.82 AED
SKU: 9783721209990
Product Type: Books
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Author: Otl Aicher
Format: Hardcover
Language: English
Subtotal: Dhs. 500.82
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Guidelines and Standards for the Visual Design: The Games of the XX Olympiad Munich 1972 by Aicher, Otl

Guidelines and Standards for the Visual Design: The Games of the XX Olympiad Munich 1972

Dhs. 500.82

Guidelines and Standards for the Visual Design: The Games of the XX Olympiad Munich 1972

Dhs. 500.82
Author: Otl Aicher
Format: Hardcover
Language: English

Almost a quarter of a century after the end of National Socialism in Germany, Otl Aicher was commissioned to design the cheerful Olympic Games in Munich 1972. He systematically and scientifically approached this task and liberated visual communication from national pathos by reducing it to the essential in the Bauhaus sense: the use. The manual, completed in 1967, contains a flexible system of colors, forms, and fonts on twenty-two fold-out sheets that enabled Aicher's team and partners to play freely and saved unnecessary preparatory work and time-consuming detailed decisions. The outcome of more than 100 areas of design allowed him to create a wide-ranging identity-forming effect, while also setting new standards in corporate design. This book is a reprint of the original German edition with a booklet added with all texts in English.

Otl Aicher (1922-1991) was an internationally acclaimed graphic designer and educator, renowned for his corporate identity work, visual communication systems, and typography. With concise corporate designs for commercial enterprises such as the Deutsche Lufthansa and as co-founder and rector of the Hochschule f r Gestaltung Ulm--an experimental design school in the spirit of the Bauhaus--he achieved a high reputation worldwide.



Author: Otl Aicher
Publisher: Niggli
Published: 12/24/2019
Pages: 44
Binding Type: Hardcover
Weight: 3.50lbs
Size: 12.90h x 10.20w x 1.60d
ISBN: 9783721209990

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