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This is not a book for programmers. This book is for those who have to work with programmers and programming teams to get software built for their businesses.
Most people responsible for software projects are CEOs, marketing directors, project managers, and entrepreneurs. Not being on the same page as your development team leads to poor products, cost overruns, and project failures. Herding Cats and Coders will put you on the same page as the techies. This is the perfect book for a non-technical manager, whether working with an outside developer, a development team, or an agency. And to avoid boring you to death by turning this book into a dry, technical treatise, I've kept things lighthearted--and irreverent at times.
If you are a non-technical user or manager who either works with developers or plans on engaging with software engineers to build something, Herding Cats and Coders will help you succeed.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
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