How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

This book will change the way you think about marketing forever. Following the success of international bestseller...
Dhs. 270.18 AED
Dhs. 270.18 AED
SKU: 9780190330026
Product Type: Books
Please hurry! Only 2271 left in stock
Author: Jenni Romaniuk
Format: Hardcover
Language: English
Subtotal: Dhs. 270.18
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How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands by Romaniuk, Jenni

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Dhs. 270.18

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Dhs. 270.18
Author: Jenni Romaniuk
Format: Hardcover
Language: English
This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance DS fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.


Author: Jenni Romaniuk, Bryon Sharp
Publisher: Oxford University Press, USA
Published: 10/31/2022
Pages: 256
Binding Type: Hardcover
Weight: 1.18lbs
Size: 9.35h x 6.44w x 0.76d
ISBN: 9780190330026

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