Imagined Audiences: How Journalists Perceive and Pursue the Public

Many believe the solution to ongoing crises in the news industry--including profound financial instability and public distrust--is...
Dhs. 282.46 AED
Dhs. 282.46 AED
SKU: 9780197542606
Product Type: Books
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Author: Jacob L. Nelson
Format: Paperback
Language: English
Subtotal: Dhs. 282.46
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Imagined Audiences: How Journalists Perceive and Pursue the Public by Nelson, Jacob L.

Imagined Audiences: How Journalists Perceive and Pursue the Public

Dhs. 282.46

Imagined Audiences: How Journalists Perceive and Pursue the Public

Dhs. 282.46
Author: Jacob L. Nelson
Format: Paperback
Language: English
Many believe the solution to ongoing crises in the news industry--including profound financial instability and public distrust--is for journalists to improve their relationship with their audiences. This raises important questions: How do journalists conceptualize their audiences in the first place? What is the connection between what journalists think about their audiences and what they do to reach them? Perhaps most importantly, how aligned are these imagined audiences with the real ones?

Imagined Audiences draws on ethnographic case studies of three news organizations to reveal how journalists' assumptions about their audiences shape their approaches to their audiences. Jacob L. Nelson examines the role that audiences have traditionally played in journalism, how that role has changed, and what those changes mean for both the profession and the public. He concludes by drawing on audience studies research to compare journalism's imagined audiences with actual observations of news audience behavior. The result is a comprehensive study of both news production and reception at a moment when the relationship between the two has grown more important than ever before.


Author: Jacob L. Nelson
Publisher: Oxford University Press, USA
Published: 03/01/2021
Pages: 232
Binding Type: Paperback
Weight: 0.75lbs
Size: 9.20h x 6.10w x 0.70d
ISBN: 9780197542606


Review Citation(s):
Choice 03/01/2022

About the Author

Jacob L. Nelson is an Assistant Professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, and a fellow with the Tow Center for Digital Journalism at Columbia University. He researches the relationship between journalism and the public.

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