Join or Die: Digital Advertising in the Age of Automation

Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is...
Dhs. 270.67 AED
Dhs. 270.67 AED
SKU: 9781632218889
Product Type: Books
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Author: Patrick Gilbert
Format: Hardcover
Language: English
Subtotal: Dhs. 270.67
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Join or Die: Digital Advertising in the Age of Automation by Gilbert, Patrick

Join or Die: Digital Advertising in the Age of Automation

Dhs. 270.67

Join or Die: Digital Advertising in the Age of Automation

Dhs. 270.67
Author: Patrick Gilbert
Format: Hardcover
Language: English

Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.



Author: Patrick Gilbert
Publisher: Mill City Press, Inc
Published: 11/16/2020
Pages: 344
Binding Type: Hardcover
Weight: 1.45lbs
Size: 9.00h x 6.00w x 0.94d
ISBN: 9781632218889

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