Love as a Business Strategy: Resilience, Belonging & Success, Updated Edition

Groundbreaking, people-first strategies for organizational growth, profit, and longevity

Chock-full of real-world examples of mistakes, heartbreak, and redemption that makes it read more like a juicy expos? than a business book, Love as a Business Strategy offers a new, people-first framework for achieving any business outcome. Written by authors who aren't fans of run-of-the-mill, nap-inducing business or leadership books, this book clearly shows that a better way of doing business is possible, helping readers ditch the status quo, embrace humanity, and achieve lasting success.

This book steers clear from piety and theoretical concepts and instead share the realities of real people running real businesses, covering concepts including:

• The potential harmony between organizational culture and hard data
• The biggest mistakes that organizations make in pursuing profits at the expense of people
• Practical ways to better serve customers, clients, and employees while still enjoying standout financial success

Entertaining, visionary, and highly practical, Love as a Business Strategy earns a well-deserved spot on the bookshelves of all entrepreneurs, managers, and executives seeking perspective-shifting knowledge and strategies to get better business results without sacrificing their human side.

Author: Mohammad F. Anwar, Frank E. Danna, Jeffrey F. Ma
Publisher: Wiley
Published: 03/05/2025
Pages: 256
Binding Type: Hardcover
Weight: 1.00lbs
Size: 9.13h x 6.14w x 1.10d
ISBN: 9781394332533

About the Author

SOFTWAY is a people-first consulting firm that helps businesses achieve transformation in areas of technology, communication, and culture. In 2021, inspired by Softway's own successful cultural transformation, CULTURE+ was created to help other organizations build thriving cultures and effectively navigate change.

In 2015, when a toxic culture almost bankrupted the company, Softway's leadership team--including authors MOHAMMAD ANWAR, FRANK DANNA, JEFF MA, and CHRIS PITRE--vowed to bring humanity back to the workplace. Through trial, error, and determination, they rebuilt their organization around their greatest asset: people.

Today, through the Culture Rise experience and other products and services, Softway and Culture+ are helping leaders worldwide transform their businesses by bringing humanity back to the workplace.