Luxury and Fashion Marketing: The Global Perspective

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible...
Dhs. 1,633.20 AED
Dhs. 1,633.20 AED
SKU: 9781138576438
Product Type: Books
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Author: Satyendra Singh
Format: Hardcover
Language: English
Subtotal: Dhs. 1,633.20
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Luxury and Fashion Marketing: The Global Perspective by Singh, Satyendra

Luxury and Fashion Marketing: The Global Perspective

Dhs. 1,633.20

Luxury and Fashion Marketing: The Global Perspective

Dhs. 1,633.20
Author: Satyendra Singh
Format: Hardcover
Language: English

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing.

Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets.

Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management.



Author: Satyendra Singh
Publisher: Routledge
Published: 12/07/2020
Pages: 144
Binding Type: Hardcover
Weight: 1.05lbs
Size: 9.70h x 6.90w x 0.60d
ISBN: 9781138576438

About the Author

Dr. Satyendra Singh is an international business consultant and a professor of marketing and international business at the University of Winnipeg, Canada.




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