Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques by Grigsby, Mike
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques by Grigsby, Mike

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Who is most likely to buy and what is the best way to target them? How can...
Dhs. 396.85 AED
Dhs. 396.85 AED
SKU: 9781398608191
Product Type: Books
Please hurry! Only 498 left in stock
Author: Mike Grigsby
Format: Paperback
Language: English
Subtotal: Dhs. 396.85
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques by Grigsby, Mike

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Dhs. 396.85
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques by Grigsby, Mike

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Dhs. 396.85
Author: Mike Grigsby
Format: Paperback
Language: English
Description

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more.

Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use.

This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.

Author: Mike Grigsby
Publisher: Kogan Page
Published: 12/27/2022
Pages: 256
Binding Type: Paperback
Weight: 1.45lbs
Size: 9.21h x 6.14w x 0.91d
ISBN: 9781398608191
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