Narrative and Numbers: The Value of Stories in Business by Damodaran, Aswath

Narrative and Numbers: The Value of Stories in Business

How can a company that has never turned a profit have a multibillion dollar valuation? Why do...
Dhs. 175.58 AED
Dhs. 175.58 AED
SKU: 9789353024536
Product Type: Books
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Author: Aswath Damodaran
Format: Paperback
Language: English
Subtotal: Dhs. 175.58
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Narrative and Numbers: The Value of Stories in Business by Damodaran, Aswath

Narrative and Numbers: The Value of Stories in Business

Dhs. 175.58

Narrative and Numbers: The Value of Stories in Business

Dhs. 175.58
Author: Aswath Damodaran
Format: Paperback
Language: English
How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. He also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.

Author: Aswath Damodaran
Publisher: HarperCollins India
Published: 12/12/2018
Pages: 296
Binding Type: Paperback
ISBN: 9789353024536

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