Psychological Processes in Social Media: Why We Click by Guadagno, Rosanna E.

Psychological Processes in Social Media: Why We Click

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media...
$240.48 AUD
$240.48 AUD
SKU: 9780128113202
Product Type: Books
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Author: Rosanna E. Guadagno
Format: Paperback
Language: English
Subtotal: $240.48
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Psychological Processes in Social Media: Why We Click by Guadagno, Rosanna E.

Psychological Processes in Social Media: Why We Click

$240.48

Psychological Processes in Social Media: Why We Click

$240.48
Author: Rosanna E. Guadagno
Format: Paperback
Language: English
Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media examines both the positive and negative psychological impacts of social media use. This book covers a broad range of topics such as research methods, social influence, the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, and friendship and romantic relationships. Emphasizing the integration of theory and application throughout, this book offers an illuminating look at the psychological implications and processes around the use of social media.

Author: Rosanna E. Guadagno
Publisher: Academic Press
Published: 01/31/2025
Pages: 300
Binding Type: Paperback
ISBN: 9780128113202

About the Author
Guadagno, Rosanna E.: - Dr. Rosanna E. Guadagno teaches and researches on psychology and digital propaganda at the Center for International Security and Cooperation at Stanford University. For over 20 years, she has studied the intersection of social influence and persuasion in mediated contexts; psychological processes in social media, video games, and virtual environments; and gender roles and other individual differences.

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