Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit Ion

Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check. -BizEd For...
Dhs. 118.25 AED
Dhs. 118.25 AED
SKU: 9781591843948
Product Type: Books
Please hurry! Only 711 left in stock
Author: Guy Kawasaki
Format: Paperback
Language: English
Subtotal: Dhs. 118.25
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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit Ion by Kawasaki, Guy

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit Ion

Dhs. 118.25

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit Ion

Dhs. 118.25
Author: Guy Kawasaki
Format: Paperback
Language: English
Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check. -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing bozo explosions.

Author: Guy Kawasaki
Publisher: Portfolio
Published: 02/22/2011
Pages: 496
Binding Type: Paperback
Weight: 0.95lbs
Size: 8.30h x 5.40w x 1.30d
ISBN: 9781591843948
Audience: Young Adult

About the Author
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, "Boot Camp for Start-ups," around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.




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