Sesame Street and the Reform of Children's Television

Outstanding Academic Title for 2007, Choice MagazineBy the late 1960s more than a few critics of American...
Dhs. 269.42 AED
Dhs. 269.42 AED
SKU: 9780801890857
Product Type: Books
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Author: Robert W. Morrow
Format: Paperback
Language: English
Subtotal: Dhs. 269.42
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Sesame Street and the Reform of Children's Television by Morrow, Robert W.

Sesame Street and the Reform of Children's Television

Dhs. 269.42

Sesame Street and the Reform of Children's Television

Dhs. 269.42
Author: Robert W. Morrow
Format: Paperback
Language: English

Outstanding Academic Title for 2007, Choice Magazine

By the late 1960s more than a few critics of American culture groused about the condition of television programming and, in particular, the quality and content of television shows for children. In the eyes of the reform-minded, commercial television crassly exploited young viewers; its violence and tastelessness served no higher purpose than the bottom line.

The Children's Television Workshop (CTW)--and its fresh approach to writing and producing programs for kids--emerged from this growing concern. Sesame Street--CTW's flagship, hour-long show--aimed to demonstrate how television could help all preschoolers, including low-income urban children, prepare for first grade. In this engaging study Robert W. Morrow explores the origins and inner workings of CTW, how the workshop in New York scripted and designed Sesame Street, and how the show became both a model for network television as well as a thorn in its side.

Through extensive archival research and a systematic study of sample programs from Sesame Street's first ten seasons, Morrow tells the story of Sesame Street's creation; the ideas, techniques, organization, and funding behind it; its place in public discourse; and its ultimate and unfortunate failure as an agent of commercial television reform.



Author: Robert W. Morrow
Publisher: Johns Hopkins University Press
Published: 12/08/2008
Pages: 256
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.00h x 6.00w x 0.59d
ISBN: 9780801890857
Audience: Young Adult

About the Author

Robert W. Morrow is an assistant professor of history at Morgan State University.


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