Social Media and Society: An Introduction to the Mass Media Landscape by Luttrell, Regina
Social Media and Society: An Introduction to the Mass Media Landscape by Luttrell, Regina

Social Media and Society: An Introduction to the Mass Media Landscape

Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media's integration with modern society....
$225.93 AUD
$225.93 AUD
SKU: 9781538129098
Product Type: Books
Please hurry! Only 0 left in stock
Author: Regina Luttrell
Format: Paperback
Language: English
Subtotal: $225.93
10 customers are viewing this product
Social Media and Society: An Introduction to the Mass Media Landscape by Luttrell, Regina

Social Media and Society: An Introduction to the Mass Media Landscape

$225.93
Social Media and Society: An Introduction to the Mass Media Landscape by Luttrell, Regina

Social Media and Society: An Introduction to the Mass Media Landscape

$225.93
Author: Regina Luttrell
Format: Paperback
Language: English
Description

Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media's integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public.

Social Media and Society empowers students as consumers and creators of social media and illustrates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following:

  • Relational/Societal/Self boxes provide a framework for analysis of media and society
  • In Theory boxes attaching theory to practice
  • Learning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up; Critical Thinking Questions, Media Sources, and End of Chapter Activities
  • Comprehensive Glossary of key terms
  • Full-color visuals capturing key trends and up-to-date data



Author: Regina Luttrell, Adrienne A. Wallace
Publisher: Rowman & Littlefield Publishers
Published: 04/12/2021
Pages: 256
Binding Type: Paperback
Weight: 0.90lbs
Size: 9.90h x 7.00w x 0.40d
ISBN: 9781538129098

About the Author
Regina Luttrell is associate dean of research and creative activities and assistant professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker as well as a Knight Foundation Tow Journalism Fellow. She has authored several books, including Social Media: How to Engage, Share, and Connect (fourth edition, 2021); Public Relations Campaigns: An Integrated Approach; The PR Agency Handbook; and The Millennial Mindset: Unraveling Fact from Fiction. Adrienne A. Wallace is assistant professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.


This title is only available via back order
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
$225.93 AUD
$225.93 AUD
Example product title
$225.93 AUD
$225.93 AUD
Example product title
$225.93 AUD
$225.93 AUD
Example product title
$225.93 AUD
$225.93 AUD
Example product title
$225.93 AUD
$225.93 AUD
Example product title
$225.93 AUD
$225.93 AUD
Example product title
$225.93 AUD
$225.93 AUD
Example product title
$225.93 AUD
$225.93 AUD
Example product title
$225.93 AUD
$225.93 AUD
Example product title
$225.93 AUD
$225.93 AUD

Recently Viewed Products