Social Media Campaigns: Strategies for Public Relations and Marketing

This new edition continues to give students a foundation in the principles of digital audience engagement and...
Dhs. 547.10 AED
Dhs. 547.10 AED
SKU: 9780367896201
Product Type: Books
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Author: Carolyn Mae Kim
Format: Paperback
Language: English
Subtotal: Dhs. 547.10
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Social Media Campaigns: Strategies for Public Relations and Marketing by Kim, Carolyn Mae

Social Media Campaigns: Strategies for Public Relations and Marketing

Dhs. 547.10

Social Media Campaigns: Strategies for Public Relations and Marketing

Dhs. 547.10
Author: Carolyn Mae Kim
Format: Paperback
Language: English

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes:

- new strategies to guide students in the initial campaign planning phase

- added content on influencers, social care teams, and newsjacking

- coverage of research evaluation, the implications of findings, and articulating the ROI

- expanded discussion of ethical considerations in campaign design and data collection and analysis.

The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses.

Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201



Author: Carolyn Mae Kim
Publisher: Routledge
Published: 12/30/2020
Pages: 210
Binding Type: Paperback
Weight: 0.68lbs
Size: 9.00h x 6.00w x 0.48d
ISBN: 9780367896201

About the Author

Carolyn Mae Kim is an associate professor of public relations at Biola University, USA. Her research specialties include credibility, digital strategy, media ecology and public relations education.




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