Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where...
Dhs. 225.17 AED
Dhs. 225.17 AED
SKU: 9780071799607
Product Type: Books
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Author: Glen Gilmore
Format: Paperback
Language: English
Subtotal: Dhs. 225.17
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Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines by Gilmore, Glen

Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

Dhs. 225.17

Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines

Dhs. 225.17
Author: Glen Gilmore
Format: Paperback
Language: English
How to Avoid Legal Pitfalls on Social Media

Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:

Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising

"Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence

"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School

"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear



Author: Glen Gilmore
Publisher: McGraw-Hill Companies
Published: 12/10/2014
Pages: 272
Binding Type: Paperback
Weight: 0.70lbs
Size: 8.10h x 6.00w x 0.50d
ISBN: 9780071799607

About the Author

Glen Gilmore, Esq., is a social media marketing strategist, educator, and attorney, who is a Forbes Top 50 Social Media Power Influencer and an Onalytica Top 100 Thought Leader. Named a "Twitter powerhouse" by the Huffington Post, he teaches social media law and digital marketing at Rutgers University.




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