Storytizing

With the boom of e-commerce and socialmedia, companies no longer hold primary control over their brand message....
Dhs. 137.18 AED
Dhs. 137.18 AED
SKU: 9780692598146
Product Type: Books
Please hurry! Only 549 left in stock
Author: Bob Pearson
Format: Hardcover
Language: English
Subtotal: Dhs. 137.18
10 customers are viewing this product
Storytizing by Pearson, Bob

Storytizing

Dhs. 137.18

Storytizing

Dhs. 137.18
Author: Bob Pearson
Format: Hardcover
Language: English

With the boom of e-commerce and social

media, companies no longer hold primary
control over their brand message. They now
share that power with customers.
That shift means companies must create agile
marketing campaigns that solicit the feedback
and participation of key influencers. In this new
day and age, businesses and their customers tell
the story collectively--advertising is pass ; welcome
to Storytizing.
Storytizing explains how marketing professionals
can employ sophisticated new tools to
better understand how brand messages proliferate
and who helps shape them. Using interviews,
anecdotes and lessons generated through his vast
experience with Fortune 500 leaders, Pearson
shows how firms can identify the customers and
trends that shape their brand's story. Through
those insights, Storytizing will help companies:
Develop an Audience Architecture that
provides a predictive view of how to align your
story with your audience, as well as show how
messages evolve in real time
Use sophisticated tools and big data to
segment the market into those who lead, those
who share and those who "lurk and learn"
Deploy similar tools to help transform your
employees into influential brand ambassadors
Learn from the experiences of peers, with
contributions from some of the world's top
marketing professionals
In his first book, PreCommerce, Pearson
showed that companies must engage directly
with customers. Now this book lays out the increasingly
sophisticated strategies companies
must deploy to create, shape and sustain their
brand message in this new Storytizing era.



Author: Bob Pearson
Publisher: 1845 Publishing
Published: 12/05/2018
Pages: 202
Binding Type: Hardcover
Weight: 1.00lbs
Size: 9.10h x 6.00w x 0.80d
ISBN: 9780692598146

This title is not returnable

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products