Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping...
Dhs. 103.57 AED
Dhs. 103.57 AED
SKU: 9780999624876
Product Type: Books
Please hurry! Only 420 left in stock
Author: Anne Janzer
Format: Paperback
Language: English
Subtotal: Dhs. 103.57
10 customers are viewing this product
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Janzer, Anne

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Dhs. 103.57

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

Dhs. 103.57
Author: Anne Janzer
Format: Paperback
Language: English

The marketing playbook for the Subscription Economy, now in its 3rd edition

Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?

A successful subscription business is built on lasting relationships, not one-time sales.

The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.

The revised third edition includes:

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses
  • New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
  • An expanded look at the risks and rewards of values-based marketing

Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.

Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.



Author: Anne Janzer
Publisher: Cuesta Park Consulting
Published: 01/29/2020
Pages: 240
Binding Type: Paperback
Weight: 0.62lbs
Size: 8.50h x 5.50w x 0.51d
ISBN: 9780999624876

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products