The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success by Barrow, Colin

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including...
Dhs. 157.93 AED
Dhs. 157.93 AED
SKU: 9780749474980
Product Type: Books
Please hurry! Only 0 left in stock
Author: Colin Barrow
Format: Paperback
Language: English
Subtotal: Dhs. 157.93
10 customers are viewing this product
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success by Barrow, Colin

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

Dhs. 157.93

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

Dhs. 157.93
Author: Colin Barrow
Format: Paperback
Language: English

The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making.

Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director.

The 30 Day MBA in Marketing includes detailed information on how to find and analyse market data on any business or market anywhere and online resources that enable you to test your own knowledge. It also provides an invaluable guide to finding further information and free resources on each topic covered.

Online supporting resources for this book include a bonus chapter on business communication, self-test question and answers and appendices.

Author: Colin Barrow
Publisher: Kogan Page
Published: 01/26/2016
Pages: 280
Binding Type: Paperback
Weight: 0.88lbs
Size: 9.21h x 6.14w x 0.59d
ISBN: 9780749474980

About the Author
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years, and he has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook, The 30 Day MBA in International Business, The30 Day MBA and The 30 Day MBA in Business Finance (Kogan Page).

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products