The Art of Hat-Making: Italian Craftmanship from the Cervo Valley by Previdi, Giovanni

The Art of Hat-Making: Italian Craftmanship from the Cervo Valley

Cappellificio Cervo is to the world of millinery what the analog camera is to the world of...
Dhs. 257.26 AED
Dhs. 257.26 AED
SKU: 9789198656671
Product Type: Books
Please hurry! Only 9 left in stock
Author: Giovanni Previdi
Format: Hardcover
Language: English
Subtotal: Dhs. 257.26
10 customers are viewing this product
The Art of Hat-Making: Italian Craftmanship from the Cervo Valley by Previdi, Giovanni

The Art of Hat-Making: Italian Craftmanship from the Cervo Valley

Dhs. 257.26

The Art of Hat-Making: Italian Craftmanship from the Cervo Valley

Dhs. 257.26
Author: Giovanni Previdi
Format: Hardcover
Language: English
Cappellificio Cervo is to the world of millinery what the analog camera is to the world of photography: a place of return to fine art and inimitable craftsmanship.

It is the artistic integrity of this historic institution dating back to 1897, that photographer Giovanni Previdi has documented so beautifully in How to Make a Hat. This book takes its readers on a journey through Italian fashion history - hat-making history, to be exact - and all through the lens of his SX-70 Polaroid camera.

Previdi spent several weeks following the ins and outs of the company's hat-making process, focusing his camera on the ritual of seemingly simple gestures at the hand of makers whose craft was honed over generations. All this, in the picturesque Cervo valley of the Biella province, where the pure water plays an important role in the making of both ordinary and high fashion hats as seen in Hermes and Vuitton collections.

Capturing the essence of the textures and color intensities found in the natural fibres used to create unique pieces, The book reflects on the importance of reembracing quality and durability to counter the global fast fashion, like his Polaroids, Previdi highlights the art of patience and perfection to confront conveyor-belt philosophies.



Author: Giovanni Previdi
Publisher: Nhp Publishing
Published: 04/02/2024
Pages: 96
Binding Type: Hardcover
Weight: 1.55lbs
Size: 10.60h x 8.40w x 0.60d
ISBN: 9789198656671

About the Author
Based in Bologna (Italy), Giovanni Previdi is a bookseller who discovered his love for photography upon purchasing his SX-70 Land Camera on eBay. Intrigued by the idea that an instant photo is not reproducible, he shoots most of his work on an instant or film camera. His photos have appeared in Italy's biggest newspaper, Corriere della Sera, the official Polaroid Book (Chronicle Chroma, Los Angeles 2021) and Vogue. . Several of his portraits were displayed at the ImageNation International Photo Exhibition in Milan (2022).

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products