Get Discount 5% Off
Subscribe to our newsletters now and stay up-to-date with new arrivals, updates and deals.
The Devil's Playbook: Big Tobacco, Juul, and the Addiction of a New Generation
"Juul's rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in...
- Dhs. 216.48 AED
- Dhs. 216.48 AED
- Unit price
- per
SKU:
9780593237984
Product Type:
Books
Please hurry! Only 0 left in stock
Couldn't load pickup availability
"Juul's rise and fall teaches us something about greed, capitalism, policy failure and a particular cycle in American business that seems destined to repeat itself. . . . Deeply reported and illuminating."--The New York Times Book Review (Editors' Choice) Big Tobacco meets Silicon Valley in this gripping exposé of what happened when two of the most notorious industries collided--and the vaping epidemic was born.
"The best business book I've read since Bad Blood."--Jonathan Eig, bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of the parent company of tobacco giant Philip Morris, he believed the e-cigarette had all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, Adam Bowen and James Monsees began working on a device meant to destroy Big Tobacco but ended up baking the cigarette industry's DNA into their invention. Juul's e-cigarette was so effective that it put the company on a collision course with Philip Morris, sparking one of the most explosive public health crises in recent memory. Award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Willard was desperate to acquire Juul, even as his team sounded alarms about the startup's reliance on underage customers. Ultimately, Juul's executives negotiated a deal that let them pocket the lion's share of Philip Morris's $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company's feet to the fire. The Devil's Playbook is the inside story of how Juul's embodiment of Silicon Valley's "move fast and break things" ethos wrought havoc on American health, how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers, and how Juul's founders, board members, and employees walked away with a windfall.
Author: Lauren Etter
Publisher: Crown Publishing Group (NY)
Published: 05/25/2021
Pages: 496
Binding Type: Hardcover
Weight: 1.62lbs
Size: 9.30h x 6.10w x 1.70d
ISBN: 9780593237984
Review Citation(s):
Kirkus Reviews 05/15/2021
Library Journal 05/28/2021 pg. 1
Booklist 06/01/2021 pg. 5
About the Author
Lauren Etter is an award-winning investigative reporter at Bloomberg News, where she writes in-depth corporate features and investigative stories for Bloomberg Businessweek. Previously she was a staff reporter at The Wall Street Journal, and she has written for Vanity Fair and The New Yorker. She holds master's degrees in journalism and in law from Northwestern University. Etter lives in Los Angeles with her husband and three children.
"The best business book I've read since Bad Blood."--Jonathan Eig, bestselling author of Ali: A Life Howard Willard lusted after Juul. As the CEO of the parent company of tobacco giant Philip Morris, he believed the e-cigarette had all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, Adam Bowen and James Monsees began working on a device meant to destroy Big Tobacco but ended up baking the cigarette industry's DNA into their invention. Juul's e-cigarette was so effective that it put the company on a collision course with Philip Morris, sparking one of the most explosive public health crises in recent memory. Award-winning journalist Lauren Etter tells a riveting story of greed and deception in one of the biggest botched deals in business history. Willard was desperate to acquire Juul, even as his team sounded alarms about the startup's reliance on underage customers. Ultimately, Juul's executives negotiated a deal that let them pocket the lion's share of Philip Morris's $12.8 billion investment while government regulators and furious parents mounted a campaign to hold the company's feet to the fire. The Devil's Playbook is the inside story of how Juul's embodiment of Silicon Valley's "move fast and break things" ethos wrought havoc on American health, how a beleaguered tobacco company was seduced by the promise of a new generation of addicted customers, and how Juul's founders, board members, and employees walked away with a windfall.
Author: Lauren Etter
Publisher: Crown Publishing Group (NY)
Published: 05/25/2021
Pages: 496
Binding Type: Hardcover
Weight: 1.62lbs
Size: 9.30h x 6.10w x 1.70d
ISBN: 9780593237984
Review Citation(s):
Kirkus Reviews 05/15/2021
Library Journal 05/28/2021 pg. 1
Booklist 06/01/2021 pg. 5
About the Author
Lauren Etter is an award-winning investigative reporter at Bloomberg News, where she writes in-depth corporate features and investigative stories for Bloomberg Businessweek. Previously she was a staff reporter at The Wall Street Journal, and she has written for Vanity Fair and The New Yorker. She holds master's degrees in journalism and in law from Northwestern University. Etter lives in Los Angeles with her husband and three children.
Returns Policy
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
Shipping
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
Best Sellers
- Choosing a selection results in a full page refresh.