The Digital Experience Company: Winning in the Digital Economy with Experience Insights

Think yours is not a digital experience company? Think again. Today, consumers encounter all companies digitally, one...
Dhs. 132.97 AED
Dhs. 132.97 AED
SKU: 9781946633996
Product Type: Books
Please hurry! Only 228 left in stock
Author: Alfonso de la Nuez
Format: Hardcover
Language: English
Subtotal: Dhs. 132.97
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The Digital Experience Company: Winning in the Digital Economy with Experience Insights by Alfonso de la Nuez

The Digital Experience Company: Winning in the Digital Economy with Experience Insights

Dhs. 132.97

The Digital Experience Company: Winning in the Digital Economy with Experience Insights

Dhs. 132.97
Author: Alfonso de la Nuez
Format: Hardcover
Language: English

Think yours is not a digital experience company? Think again.
Today, consumers encounter all companies digitally, one way or another--from searching for them on the Internet to seeing their ads online to exploring their websites to actually considering and using their products and services online. Today and going forward, how potential customers experience your company and/or your products online--via their phones, pads, and computers--will determine if they want to do business, or continue to do business, with you.
It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them. It's the key to success in the digital age.



Author: Alfonso de la Nuez
Publisher: Forbesbooks
Published: 08/02/2022
Pages: 176
Binding Type: Hardcover
Weight: 1.10lbs
Size: 9.06h x 5.91w x 0.87d
ISBN: 9781946633996

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