The Experimentation Field Book: A Step-By-Step Project Guide by Liedtka, Jeanne

The Experimentation Field Book: A Step-By-Step Project Guide

Experimentation is an essential part of innovation. It is the link between generating new ideas and putting...
Dhs. 266.46 AED
Dhs. 266.46 AED
SKU: 9780231214179
Product Type: Books
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Author: Jeanne Liedtka
Format: Paperback
Language: English
Subtotal: Dhs. 266.46
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The Experimentation Field Book: A Step-By-Step Project Guide by Liedtka, Jeanne

The Experimentation Field Book: A Step-By-Step Project Guide

Dhs. 266.46

The Experimentation Field Book: A Step-By-Step Project Guide

Dhs. 266.46
Author: Jeanne Liedtka
Format: Paperback
Language: English

Experimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organizations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes.

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings. It guides readers from any background or discipline through the fundamentals of identifying testable ideas, selecting an evidence base, prototyping, and testing, building users' skill sets and channeling their creativity through an interactive, exercise-oriented format. The book details a step-by-step framework, with user-friendly instructions and a case study illustrating the process at work at each step, as well as templates for readers to customize in their own projects. It draws on design thinking as well as other practical business approaches. From the classroom to the practice world, The Experimentation Field Book is a vital tool kit for all problem solvers and innovators seeking to address today's pressing challenges.

Author: Jeanne Liedtka, Elizabeth Chen, Natalie Foley
Publisher: Columbia Business School Publishing
Published: 12/19/2023
Pages: 104
Binding Type: Paperback
ISBN: 9780231214179

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